2018-2019 Catalog & Student Handbook 
    
    Aug 08, 2020  
2018-2019 Catalog & Student Handbook [ARCHIVED CATALOG]

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MKT 120 - Principles of Marketing


Class Hours 3
Lab Hours 0
Clinical Hours 0
Work Experience 0
Credit Hours 3
Minimum State Prerequisites: None
Minimum State Corequisites: None
Local Prerequisites: DRE 097 , or ENG 002 , or ENG 111  
Local Corequisites: None

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.



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