2017-2018 Catalog & Student Handbook 
    
    Feb 19, 2020  
2017-2018 Catalog & Student Handbook [ARCHIVED CATALOG]

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BPA 260 - Pastry & Baking Marketing


Class Hours 2
Lab Hours 2
Clinical Hours 0
Work Experience 0
Credit Hours 3
Minimum State Prerequisites: Take All: BPA 150  and BPA 210 
Minimum State Corequisites: Take BPA 250 
Local Prerequisites: None
Local Corequisites: None

This course is designed to cover the marketing concepts and merchandising trends utilized in bakery and pastry operations. Emphasis is placed on menu planning, pricing products/strategies, resale and wholesale distribution methods, legal implications, and advertising techniques. Upon completion, students should be able to create a marketing plan that will serve as a basis for a capstone experience.

College Transfer: N/A



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