BPA 260 - Pastry & Baking Marketing

Class Hours 2
Lab Hours 2
Clinical Hours 0
Work Experience 0
Credit Hours 3
Minimum State Prerequisites: Take All: BPA 150 and BPA 210
Minimum State Corequisites: Take BPA 250
Local Prerequisites: None
Local Corequisites: None

This course is designed to cover the marketing concepts and merchandising trends utilized in bakery and pastry operations. Emphasis is placed on menu planning, pricing products/strategies, resale and wholesale distribution methods, legal implications, and advertising techniques. Upon completion, students should be able to create a marketing plan that will serve as a basis for a capstone experience.

College Transfer: N/A